A Chat Bot is an application that simulates human conversation through voice commands or text chats or both. Chat Bot can be embedded on your website and accessed through the front end for visitor engagement. The advancement of technology has seen an increase in businesses moving from traditional to digital platforms to transact with consumers. Convenience through technology is being carried out by businesses by implementing Artificial Intelligence (AI) techniques on their digital platforms. Chat Bots are available 24 by 7, are not limited by time or physical location. This makes its implementation appealing to a lot of businesses that may not have the manpower or financial resources to keep employees working around the clock.
Your Digital Assistant
Chat bots can be used effectively for automating tasks online, one of most common uses of a chat bot is to book appointments. It can be designed to act as a digital assistant that looks up your calendar and presents it to the visitor, blocks time and send a email confirmation.
Build Customer Relationships
Chat bots can help you build trust by being available when needed. It engages visitors by providing instant support. This can be very helpful for lead generation. For custormers that get immediate responses to their questions and queries feel cared for and in turn reciprocate by favouring your brand over others.
Helps understand your Audience
Selling products to customers can be hard if you don’t know their interest. A Chat Bot can help you understand your audience. It helps you to identify the product interests, likes and dislikes of consumers. Using a workflow you can capture details by asking questions and letting your site visitors choose options in an interactive format.
Segments the Audience
Segmentation plays a major role in keeping your content relevant. It also enhances your Lead Generation strategy. Chat bots can segment the audience based on the data they provided. It does so on many factors like demographics, interests, age, gender, etc. Using an interactive question and answer format to mimic a natural conversation chat bots can collect information and present the approriate response to tigger a reaction.
Increases Customer Satisfaction
Unlike humans, the Chat bot doesn’t need time to rest. Any time the customer wants any information, its right at their fingertips. As the Chat bot responds more accurately, your sales conversion rates will increase as well.
Replace filling Manual forms
Filling out forms has become a tedious task to do. Neither it’s exciting nor engaging. Chat bot’s can replace these forms in a super-effective way to generate leads cleverly. It asks user details within the conversation as the user goes further. Users find it easy to give information in reply to an answer. Having a Chat bot to collect lead information doesn’t bore a user. Build a Chat bot that can ask any user’s name, email, phone, address and more. By providing autofill options, you can make the customer do less typing, hence, fasten the detail giving process too. Chat bots can be used effectively for customer satisfaction surveys, collecting information without making it awkward for the visitor or customer.
Educate the Audience
Education is an essential element in the lead generation process. Without having knowledge about the product, the customer won’t buy it. This can be made easy with a Chat bot. Many organizations are using Chat bots to teach their audience and make them regular subscribers. Chat bots let users find content they are searching for on your website easily. If you have a blogging platform, your bot can provide the feature to a user to simply type “Content Marketing” to get posts about Content Marketing.
Quick responses and Saves time
A Chat bot if programmed correctly can provide answers quickly to all kinds of questions. And quick responses mean that customers can make decisions faster. It helps customers to be interested in your Website.
A critical point to note is that, by default a chat bot is very rarely an out of the box solution. Many chat bot providers do provide templates, most of the simple ones can be used as is with minimal customization. There are many ways to use a chat bot, however treat it like a website. As a business owner you must know what your pain point is and then design your chat bot to address your pain point. What’s important to know is what a chat bot can do and how it does it.