Social Media Activity
Due to COVID-19, Social Media activity has grown 50 times. With limited activity at home, many people are reportedly reading, contributing and influencing on Social Media.
Marketers turn to Social Media platforms
Social Media is quickly becoming one of the most important aspects of Digital Marketing. It helps to reach millions of customers worldwide. Social Media marketing makes it easier to spread the word about your product. During this quarantine Social media can help out to reach to your customers. This is the reason why many Marketers are turning their attention to Social Media platforms.
Facebook Users
Facebook saw a 70% increase in its usage in all its apps. People are turning to these apps to keep them entertained, connected and informed while they are spending more time in their home.
Twitter Users
Twitter has reported that there is an increase in daily active user’s up to 23%. Twitter has revamped its profile verification process to stamp all the accounts with an iconic blue check mark that can offer reliable data to people.
Pinterest Users
Pinterest has broken their all-time record with increase in their usage upto 34%. Pinterest has implemented the new “Today” tab, which is a blend of trending and curated pins like information from WHO and CDC on subjects like hand washing during the coronavirus epidemic.
Posting less on Company Social Accounts
Due to COVID-19 most of the company’s has slowed down their social media posting. About 74% are posting less on their Company Social Accounts. Companies may still be posting but less frequently. As many firms are closing up their shops there is a drop in social media use.
Users shifted from Instagram to Twitter
There has been a shift in preferred social networks. Twitter has surged in popularity recently. Because of it many Instagram users have shifted their interest to Twitter.